Mar 12, 2013

Andrew W.K.'s face on a Playtex Sexy Wipes


The Gauntlet reports that Andrew W.K. is the official spokesman for Energizer Personal Care, the maker of Fresh + Sexy Wipes by Playtex. W.K., who is known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

In addition, the duo has collaborated on a special Andrew W.K. Sensory Kit on behalf of Playtex for Fresh + Sexy Wipes. This exclusive kit will only be sent to 100 hand-picked recipients among the media, Andrew’s own family of partiers, and additional friends of the brand. It will offer a sensual experience, dramatically hitting all five of the recipients’ senses from the packaging to content inside.

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