Oct 19, 2012

Between the Buried and Confused

Between the Buried and Me are one of those rare modern metal bands that I get into. Big time.
What's not to like here? It's a combination of progressive metal, death metal and some hardcore. It doesn't stop there. One minute they can thrash it up, two seconds later get into some grove metal followed by an odd electronica odyssey. Never a dull moment when it comes to Between the Buried and Me. That's the way I like it. But I'm different, and music I like is not for the masses, right?

So how does something so odd, so different and swimming against the mainstream chart current become so popular? The new Between the Buried and Me album, The Parallax II: Future Sequence (2012, Metal Blade Records) has sold 17,132 copies in the first week in USA alone according to Nielsen Soundscan. That is good enough to land at #3 on Billboard! [By comparison, the last Sepultura album Kairos sold 2,500, which was already an improvement over previous (A-Lex) which only managed 1,600.]

Selling over 17,000 copies in the first week in the year 2012 is a huuuuge number, managing to do so on account of 10 to 15 minute off beat songs where a dude screams his head off is unimaginable.

I'm not convinced that the right amount of djent, metal nerdiness and skill sells albums. So what is it? Enlighten an old schooler. Would ya?!

Congrats to BTBAM and Metal Blade BTW and now I'm off to listen to Parallax II again.


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