Aug 15, 2012

"It ends with the heaviness" antacid advertisement


Columbian pharmaceutical company PLM has hired an advertising agency Proximity to come up with an advertisement for their new product, Sal de Frutas LUA (product that neutralizes stomach acidity). The agency's bold move was to create a print ad with the slogan "It ends with the heaviness" while portraying a metal band "Meatcore" inside a stomach.

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