Nergal, new face of Demon energy drink

Adam "Nergal" Darski, frontman of extreme blackened death outfit Behemoth has become the new spokesman for energy drink called Demon in his native Poland.

Before Nergal could even put his face on the product, the relationship is already causing controversy and backlash in Poland. There are organizations prepared to boycott the launch.

"We want this brand to surprise people while we have fun with marketing communications" - says Marek Sypek, chairman and managing director of Agros-Nova, company said to be licensing the product from the Demon's manufacturer in New Zealand. "We want it to be controversial, but taken with a grain of salt". 

Product's logo contains a pentagram and Nergal will be appearing in the advertising campaigns in his Behemoth stage attire. Their slogan is "No Limits - No Laws" will launch a line up that will include four tempting flavors and one low price. With the face of Nergal (known as "Holocausto" in the campaign) who is known for his anti-Christian views and cases of public blasphemy, the manufacturer wants to gain a strong position in a competitive market for energy drinks.

Nergal has reportedly donated a large portion of his earnings from the campaign to DKMS, the world's largest bone marrow donor center whose mission is to save people's lives by registering and motivating stem cell donors over the long run in all corners of the globe.

Read the article here (in Polish)